• AI ThinQ™ with Built-in Google Assistant & Alexa, Apple Airplay 2 & Homekit
• Ultra Bright Panel, 35W Built-in Woofer (Available in 43UM7780 Only)
• IPS 4K Display (Available in 43UM7780 Only), Active HDR
• DTS Virtual:X Surround Sound
• WebOS with Unlimited OTT App Support
• Wireless Sound (2-Way Bluetooth®)
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